A curated physical home for AI and tech founders in the Benelux. Surround yourself with peers who are shipping the next wave of frontier tech companies.
"AI is changing how companies are built. Smaller teams, faster execution, a completely new playbook. The founders writing that playbook need a home built for them."
Digital communities create reach. Physical proximity creates trust. The relationships that change your trajectory — co-founders, investors, your first ten customers — tend to start face-to-face.
The people around you shape how you think and move. When your neighbours are building the same kind of company, in the same moment, the conversations go deeper — and faster.
More experts than ever exist. Fewer are experienced in where we actually are. The founders who win will be the ones surrounded by other founders figuring it out together, in real time.
Online communities and events create the network. A permanent physical space is where that network becomes truly operational — a place to sit down, work, and build alongside your peers every single day.
Fresh Pepper is a physical, members-only hub for AI and tech founders in the Benelux. Curated, focused, and purpose-built for the way frontier companies are built today. A room full of people who've been where you are — or are going where you want to go. Rooted in a network of 300+ active founders, built over six years.
Every member is a founder building a frontier tech company. Max 5 people per company. We enforce the culture — you don't have to.
We don't start from zero. 300+ founders already trust this community. The Hub makes it physical — giving the network a home.
Not generic business talks. Specific, short, to the point: GTM, hiring, pricing, AI stack. Real expertise from people who've done it. Included in membership.
Early-stage investors will be part of the network — present, accessible, engaged. Not behind a submission form. Next to you at the coffee machine.
Amsterdam, Utrecht, Rotterdam. Each hub is connected to the same network. Move between locations. Your community travels with you.
Start as a solo founder. Grow your team. The space evolves with your company. We're in it for the long game — we want to see you win.
Two ways to be part of Fresh Pepper. Both give you access to the network and all workshops. Choose the plan that fits how you work.
Your own desk. Every day. Full access.
What's included
Pricing by location
12 days per month. Full flexibility.
What's included
Pricing by location (50% of full membership)
The heart of Dutch tech. Where the deals happen, the founders cluster, and the action is. First hub, flagship location.
Central. Connected. A growing tech community with top talent from the university ecosystem right on the doorstep.
Bold, ambitious, built to scale. Rotterdam's port-city grit makes it the right home for founders who move fast.
Six years of community building across Benelux and DACH. 300+ active founders. The network already exists. Fresh Pepper gives it a permanent address.
AI is compressing team sizes. Founders building the next wave of companies need different tools, different peers, and a different environment. That home doesn't exist yet in the Benelux.
Station F in Paris. Wintercircus in Ghent. Both proved that startups need to surround themselves with other startups and trusted help. We bring that model to the Benelux — with a community already inside.
The workspace gives you a reason to show up every day. The community is the reason you stay. Deep curation — who's in the room — is what makes Fresh Pepper different.
Whether AI changes SaaS completely or not, founders will always need peers. The harder the technological disruption, the more you need people around you going through the same thing.
We're accepting founding members now. Spots are limited per city by design. If you're building something frontier — this is your home.
No commitment. We'll reach out when your city opens.